A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

Barb, the audience measurement and television ratings organisation, has announced the commissioning of two prototypes and two new data sources for Barb Panel Plus, which extends Barb’s use of big data ...

‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...