Short-form video content has taken the marketing world by storm in recent years, quickly establishing itself as one of the most effective ways to engage audiences. Platforms like TikTok, Instagram ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Forty years after killing the radio star, video continues to dominate media and drive conversations in 2024. And, most importantly, video allows brands to connect with audiences directly and engage in ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

China's short video market appears to have peaked, as the number of users - on apps led by ByteDance-owned Douyin, Kuaishou Technology and Tencent Holdings' WeChat - shrunk for the first time, ...