Short-form video content has taken the marketing world by storm in recent years, quickly establishing itself as one of the most effective ways to engage audiences. Platforms like TikTok, Instagram ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

OpenAI’s new short-form video app, Sora, seems to have all the ingredients of a viral hit. Just hours after the app’s launch on Tuesday, memes created using its AI video-generation technology were ...

China's short video market appears to have peaked, as the number of users - on apps led by ByteDance-owned Douyin, Kuaishou Technology and Tencent Holdings' WeChat - shrunk for the first time, ...

Forty years after killing the radio star, video continues to dominate media and drive conversations in 2024. And, most importantly, video allows brands to connect with audiences directly and engage in ...

Tubi, the free ad-supported streaming service owned by Fox, has unveiled a new feature designed to set it apart from its rivals, such as Pluto TV and the Roku Channel, as well as put it in closer ...

Short-form video is no longer just an optional extra. It’s fast becoming a primary way people consume news. That’s pushed many legacy newsrooms to rethink their video strategies and inspired a wave of ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...