Launching a new product or service can elicit as much dread as it does excitement. Our culture is obsessed with “new,” and businesses are expected to deliver it. But in the rush to market, companies ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...