GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) ...

IAB Tech Lab, the global digital advertising technical standards-setting body, is working to set standards for connected TV ad formats with Ad Format Idol. This new initiative seeks to define and ...

Keeping in mind concerns from marketers and agencies about getting the most out of their ad spend in digital video content, the Interactive Advertising Bureau’s Tech Lab has just opened up the latest ...

The Interactive Advertising Bureau (IAB) Tech Lab, a technology group at the leading standards-setting industry group, today announced that it is rolling out a new standard – dubbed ads.cert 2.0 – ...

SAN FRANCISCO, Nov. 21, 2018 /CNW/ -- Atlas Protocol (ATP) officially announced its joining of the Interactive Advertising Bureau Technology Lab (IAB Tech Lab) and its Blockchain Working Group. It ...

In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

The New York-based IAB Tech Lab finds itself in the cross hairs of campaigner Johnny Ryan, senior fellow at the ICCL, for its part in a process known as real-time bidding, where personal data is ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...