With social and cultural problems increasingly complex, traditional research methodologies in humanities often fall short when used to capture the depth and nuance of human experience. Quantitative ...

Psychologists have discovered that all creative ideas are combinations of existing ideas. A lot of the creativity exercises that I recommend in my book Zig Zag are ways to stretch your mind’s ability ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

As generative AI tools flood the marketplace, students are engaging with them inside and outside of the classroom. While it’s clear that this technology is here to stay, understandable concerns loom ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...