School of Interactive Arts & Technology (SIAT) faculty, students, and alumni are revolutionizing the use of generative AI and computational creativity, demonstrated by their significant presence at ...

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Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Are generative artificial intelligence systems such as ChatGPT truly creative? A research team led by Professor Karim Jerbi from the Department of Psychology at the Université de Montréal, and ...

Generative artificial intelligence (AI) presents new opportunities and challenges for teaching and learning. Below, you’ll find some frequently asked questions and important considerations when ...

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year? AI has reimagined the whole advertising ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...